BRO VAPE: GOAT LOUNGE
STORE LAUNCH
Client:
BRO VAPE
Services:
Activation Planning, Design & Execution
Context
BRO VAPE’s second retail store was launch in September 2023 at REX KL, Jalan Sultan, KL.
Idea
Modelled after the New York subway, we wanted to match the urban look and feel of its location, REX KL. Complete with a built in train that serves as a merchandise display area, providing users with a true consumer experience.
RESULTS
REX KL noted a significant increase in foot traffic during the opening week.
BRO VAPE cemented itself as an urban lifestyle brand through art, merchandise and a unique look and feel, seperating itself from the rest of the highly saturated market.
Achieved highest daily sales record
35000
Attendees
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