Conceptualised to create awareness and drive attention of passersby to SSH flagship store opening at Pavilion KL.
Conveying the brand’s identity and values, we designed a visually stunning display that captivated onlookers, using illustrations to intrigue the public and spark conversations while incorporating the brand’s slogan “Where the Brightest Gather”.
Idea
“A Moment in Time” – an illustrative display showcasing watchmaking heritage and the brand’s iconic models, emphasising their craftsmanship and luxurious materials.
Seventeen hand-drawn watch models capture the essence of each brand, creating a life-size glimpse into haute horlogerie.
Results
17
Individual Watch Model Highlights Hand Drawn to Capture Essence of the Brand
17
Individual Watch Model Highlights Hand Drawn to Capture Essence of the Brand