ALLIANZ MALAYSIA
EV SHIELD LAUNCH EVENT

Client:

  ALLIANZ MALAYSIA

Services:

  360 Activation Planning & Execution

Context

A highly successful launch event for Allianz’s new EV vehicle coverage at the aesthetically vintage and trendy Sentul Depot in February 2024.

Idea

Featuring captivating live skits and dynamic dance performances set to their iconic jingle, “Ring Ring,” the event proved to be a resounding success, held over a single day at the chic Sentul Depot in February 2024. Attendees were treated to a showcase of renowned EV car brands like BYD, Mercedes, Chery, and more, alongside engaging interactive activities allowing guests to immerse themselves in firsthand experiences with these cutting-edge vehicles. Simultaneously, guests had the opportunity to discover Allianz’s latest EV shield coverage, enriching their understanding of insurance options in the rapidly evolving electric vehicle landscape.

Results

A remarkable turnout of over 400 out of the 500 invited guests enthusiastically embraced the occasion, immersing themselves in the allure of top-tier EV vehicles, interactive activities, and the compelling pledge wall experience, culminating in an atmosphere brimming with energy and enthusiasm that defined the success of the event.

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