BRO VAPE: ART OF SPEED
On-Ground Activation
Client:
BRO VAPE
Services:
Event Planning & Execution
Context
Bro Vapes approached us as the title sponsors of Art of Speed, a yearly large scale automotive festival boasting a crowd of 100,000 pax.
Our aim was to create a booth to attract Art of Speed’s existing customer base through the integration of key automotive concepts, thus creating a seamless partnership between organiser and sponsor.
Idea
With a space over 2000 sq ft, we centred our booth around our “BROmobile”, a custom built and fully branded 1982 BMW e30. This centrepiece was awarded the prestigious “Ada Gaya” plaque as voted by the attendees, capturing the true essence of BRO as a people’s brand.
Collaborations included an art piece by local rising grafitti artist Nestwo as well as a custom Toyo Steel Japan mechanic toolkit with branded merchandise enclosed.
Results
Achieved highest daily sales record
35,000
Attendees
Achieved highest daily sales record
35000
Attendees
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