HENNESSY's loyalty program
innerclub

Client:

  MOET HENNESSY DIAGEO

Services:

  Web App Development

Context

Developed as a way to reward loyal customers with points for buying Hennessy bottles. Points can be redeemed for more bottles of Hennessy, dining experiences, stays at prestigious hotels across Malaysia, lifestyle items, and  merchandise.

A robust tracking system ensures the legitimacy of purchases, utilising receipt uploads and unique peel-off stickers attached to each bottle distributed in Malaysia.

Idea

Connect with Hennessy’s customer base and offer exclusive benefits and rewards. Introduce a points-based system tied to bottle purchases to incentivise loyalty. 

Cater to various customer preferences and enhanced brand enjoyment and satisfaction with diverse rewards such as extra bottles, luxurious experiences, and lifestyle items.

Results

3000

Members Enrolled

2 Million

InnerClub Points Accumulated

3000

Members Enrolled

2 Million

InnerClub Points Accumulated

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