PANASONIC: ON LAH JIMAT & SELAMAT
ROADSHOW activation
Client:
PANASONIC
Services:
Activation Planning, Design & Execution
Context
Roadshows across different states in Malaysia such as Klang Valley, Penang, Johor. This roadshow is to educate consumers on the importances of using inverter air conditioner and being able to save more money. It also educates on the significance of NanoeX technology embedded in Panasonic Air Conditioners.
Idea
Non inverter and inverter air conditioners were installed in a 20 feet truck and a 15 feet truck that allows consumers to explore and experience Panasonic air conditioners.
Bowls of cat food were placed in the 15 feet truck to educate guests on how well NanoeX technology built-in the air conditioner is able to kill odour.
Meanwhile, the 20 feet truck had a monitor installed where the air conditionals power consumption and amount saved were being compared between non inverter and inverter air conditioners.
Results
> 6,007
Customers educated with Panasonic Inverter Air Conditioners
50%
Potential conversion rate for Panasonic Inverter Air Conditioners
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