SINCERE x NORQAIN
Private activation

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Client:

  SINCERE HAUTE HORLOGERIE

Services:

  Private Activation Planning & Execution

Context

An intimate launch pairing our invited guests with Norqains high level management including an appearance by CEO Ben Küffer for a deeper dive into the range of rugged watches. The exclusive retailer Sincere Fine Watches acted as host.

Idea

Hosted at Alleywood, Gasket Alley, we kept the event light, encouraging mingling while customized bottle engraving served as door gifts. We used projection mapping directly onto the space’s interior, providing 360 degree ambiance. Also managed to secure a partnership with Jameson to keep the energy high.

Results

We provided a setting for Norqain where they could personallly connect with their consumers. As a result, 50 guests were educated on the brand’s history in a lighthearted manner, with on site purchases being made.

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